How To Provide High-Quality Content Google Prefers
It is now much more challenging to rank well in google since the introduction of their quality measuring algorithms.
Google search positions demand the highest quality written content you can produce. Your visitors need to cherish what you create.
Google will de-index a website identified to be influencing its SERPs results using bad quality optimization techniques.
If you are willing to adapt to Googles wants & desires, you can still have an effect on your search positions. One of the most important is to make certain that your site is mobile device friendly.
If your site is not considered mobile device friendly then you are instantly missing out on over 50% of your potential search traffic.
With Google prioritising their mobile version algorithm in 2017 over and above the traditional pc algorithm, if your site fails Googles mobile compatibility test then go to www.cheapresponsivewebdesign.co.uk to optimize your site to be responsive across all screen sizes.
Links from bad link neighbourhoods, identified link networks (created purely to control Google), backlink anchor text and keyword density levels are all powerful signals of spam that Google use to penalise web-sites.
If you carry on using these techniques as a part of your Optimisation strategy, you will not generate the top rankings and the targeted visitors you need.
To figure out where you should be ranked, Google evaluates your Brand for metrics including authority, quality and trust.
Not being able to easily fake social network sharing indicators makes them a valuable attribute for Google to use as a trust measurement.
Google also likes brand testimonials, product testimonials and service customer reviews within their algorithms as these are also tough to counterfeit.
The assessed value of your Brand is directly related to your search results.
When evaluated together with user behaviour, relevance & quality, your site pushes a quality indicator that Google can measure and implement to list you for suitable search terms.
Google used to depend purely upon back-links as their main popularity sign.
While relevant, high quality & trustworthy links are still critical to your success, your on-page website design, content and page structure is now more important than ever.
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For Google success currently it is much more vital to stay clear of sending low quality signals and indicators.
Each individual search term will generate Googles ideal SERPs result.
Providing a site that:
- Loads fast
- Has unique content
- Has good user engagement metrics
- Links to authority resources
- Is on a friendly IP
- Isn’t associated with bad link neighbourhoods
- Has a natural, link profile from trusted, related, themed resources
- Has Brand value
Getting ranked well in Google will require you to deliver on all of the specifics above, while not activating any low quality algo traps that will hurt your rankings.
The targeted traffic that Google can provide for you is still possible ( learn more at seo-trainingcourses.com), but you must deliver the quality SEO indicators that Google likes to see.